The US is eight times Canada's market size. Here's what it actually takes for Canadian brands, SaaS companies, and tourism ...

Why business owners keep mistaking engagement for sales, and the simple framework that shows exactly where your social media strategy is breaking down.

You've got a Kia media buy in one tab and a museum's Instagram in the other, and if you had to bet blind on which one people were still talking about by Friday, the smart money goes to Kia. That's not ...

WestJet's flight attendant strike disrupted 225,000+ travellers over days. Here's what its crisis communications reveal about ...

Maybe you've been trying to make an in-person sponsorship feel like more than a logo on a step-and-repeat. Maybe you've been ...

From agency innovation and leadership hires to global expansion and clever brand engagement, here’s what made headlines in Canadian marketing this week. Why it matters: It’s a strong example of how ...

Recognition matters in marketing. In an industry that moves quickly and often celebrates the next big thing, it is worth pausing to acknowledge the leaders who have shaped the foundation. Canada’s ...

Nielsen has released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global ...

If you ask Michael Eskenazi what his favourite marketing approach is, he’ll likely tell you he’s tried every trick in the book. This started back in 1985 when the founder and owner of Montréal-based ...

The NAH Collective has announced the official launch of the “Never Accept Hate (NAH)” campaign to combat rising incidents of hate in British Columbia. The campaign, including community calls to action ...

Attending digital marketing events is an excellent way to learn new skills, network with professionals, and stay up-to-date on the latest trends. Canada boasts a vibrant digital marketing community, ...

Courtney is the Director of Strategic Insights and Foresights at Lululemon, which means she oversees the enterprise-wide insights and foresight for the business, discovers how to achieve company goals ...